Privacy Policy

Effective Date: June 20, 2026

South Cut Hat Co. ("South Cut Hat Co.," "we," "our," or "us") respects your privacy and is committed to protecting the personal information you provide when visiting our website, joining our subscription program, purchasing apparel, or interacting with our services.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our products and services. By accessing our website or providing your information to us, you agree to the practices described in this Privacy Policy.

Information We Collect

We may collect information that identifies, relates to, describes, or can reasonably be associated with you.

Personal Information You Provide

When you interact with our website, join our waitlist, subscribe to our hat program, purchase apparel, contact us, or participate in promotions, we may collect information including:

Full name
Email address
Phone number
Billing address
Shipping address
Payment information
Subscription preferences
Waitlist registration details
Customer service communications
Any other information voluntarily submitted through forms or communications

Automatically Collected Information

When you visit our website, certain information may be collected automatically through cookies and similar technologies, including:

IP address
Browser type
Device information
Operating system
Pages visited
Referring website
Date and time of access
Website activity and usage patterns

This information helps us understand how visitors use our website and allows us to improve our services and user experience.

How We Use Your Information

We may use the information we collect for legitimate business purposes, including:

Processing subscription enrollments
Managing hat subscription memberships
Maintaining waitlist registrations
Processing apparel purchases
Providing customer support
Responding to inquiries
Sending order confirmations and updates
Managing billing and payments
Communicating subscription availability
Sending promotional emails and marketing communications
Improving website functionality
Analyzing customer preferences and trends
Preventing fraud and unauthorized activity
Complying with legal obligations

We only use personal information in ways that are reasonably necessary to operate and improve our business.

Hat Subscription Waitlist Information

South Cut Hat Co. utilizes a waitlist system for managing subscription availability. Information submitted through our waitlist may be used to:

Notify you when subscription openings become available
Estimate future subscription demand
Plan inventory and production levels
Improve customer experience and service offerings

Joining the waitlist does not guarantee immediate acceptance into the subscription program. Waitlist information will be retained as necessary to manage subscriber opportunities and communicate with interested customers.

Payment Information

Payments made through our website are processed by third-party payment processors. South Cut Hat Co. does not store complete credit card numbers or sensitive payment credentials on our servers.

Payment processors are responsible for maintaining the security of financial transactions and handling payment information in accordance with their own privacy and security practices.

We encourage customers to review the privacy policies of any payment providers used during checkout.

Apparel Fulfillment Partners

Many of our apparel products are fulfilled through trusted third-party drop-shipping providers.

To complete your order, certain information may be shared with these fulfillment partners, including:

Customer name
Shipping address
Order details
Contact information as necessary for delivery

Our partners are authorized to use this information only for purposes related to fulfilling your order and providing associated services.

Marketing Communications

We may use your email address and other contact information to send:

Subscription updates
Product announcements
Promotional offers
Company news
Waitlist notifications
Marketing communications

You may opt out of receiving promotional emails at any time by clicking the unsubscribe link included in our emails or contacting us directly.

Please note that transactional communications related to purchases, subscriptions, billing, or account management may still be sent even if you opt out of marketing messages.

Cookies and Tracking Technologies

Our website may use cookies, tracking pixels, analytics tools, and similar technologies to:

Improve website performance
Remember user preferences
Analyze website traffic
Measure marketing effectiveness
Enhance user experience

Most web browsers allow users to manage or disable cookies through browser settings. However, disabling cookies may affect the functionality of certain portions of our website.

Information Sharing and Disclosure

South Cut Hat Co. does not sell personal information to third parties.

We may share information under the following circumstances:

Service Providers

We may share information with trusted third-party vendors who assist with:

Payment processing
Website hosting
Email marketing
Order fulfillment
Analytics services
Customer support

These providers may access personal information only as necessary to perform services on our behalf.

Legal Requirements

We may disclose information when required to:

Comply with applicable laws
Respond to legal requests
Protect our rights and property
Prevent fraud or unlawful activity
Enforce our policies and agreements

Business Transfers

If South Cut Hat Co. is involved in a merger, acquisition, asset sale, restructuring, or similar business transaction, customer information may be transferred as part of that process.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

While we strive to protect your information, no internet transmission or electronic storage method can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security.

Third-Party Websites

Our website may contain links to third-party websites, social media platforms, or external services.

We are not responsible for the privacy practices, policies, or content of third-party websites. Users should review the privacy policies of any external sites they visit.

Children's Privacy

Our website and services are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13 years old. If we become aware that such information has been collected, we will take reasonable steps to delete it.